Creating for a Cause: City Farmer

Students from the IDEA Program at Capilano University worked on an advocacy project promoting the City Farmer as way to understand the powerful role communication design can play to inform, persuade and promote. The City Farmer was chosen because of its deep commitment to environmental responsibility and sustainability. The City Farmer encourages city dwellers to grow their own food in backyard and community gardens through educational initiatives and community programs. The students visited Vancouver’s Compost Demonstration Garden at 2150 Maple Street in Kitsilano where Michael Levenston, City Farmer’s Executive Director gave a tour of the wonderful community garden, talked about urban agriculture, the City Farmer volunteers and programs, and shared some local stories.

The challenge was to create conceptual solutions that educate, support the cause and promote action. Part of the process included listening carefully to City Farmer’s main objectives and understanding the target audience. Each student approached the project a little differently, and here are the results!

Alexis Young won a GDC National Scholarship with her submission Think Dirty!

Special thanks to Michael Levenston and the volunteers at the garden!


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