Student Matchbox Project

L to R: Mustaali Raj, Kelsey McRae, Brayden Eshuis, Alex Harvey-Wikens, Shu Chen Li

This 1st year project explores Victorian design, the industrial revolution and introduces the beginnings of trademark protection. The brief is to design an IDEA brand matchbox by applying one of three common styles used by matchbox manufacturers in the Victorian era – the Jonkoping original (Sweden), the double oval, or the decorative cartouche. Typical themes included the exotic, an event, royalty or celebrities, transportation, and subjects depicted in groups of 3 with Owen Jones “Grammar of Ornament” a likely resource.

Read more about this project in the Uppercase Gallery.

Inspired by an article written by Ben Jones about the evolution of matchbox design (2004, University of Reading).

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