Creating for a Cause: City Farmer
Students from the IDEA Program at Capilano University worked on an advocacy project promoting the City Farmer as way to understand the powerful role communication design can play to inform, persuade and promote. The City Farmer was chosen because of its deep commitment to environmental responsibility and sustainability. The City Farmer encourages city dwellers to grow their own food in backyard and community gardens through educational initiatives and community programs. The students visited Vancouver’s Compost Demonstration Garden at 2150 Maple Street in Kitsilano where Michael Levenston, City Farmer’s Executive Director gave a tour of the wonderful community garden, talked about urban agriculture, the City Farmer volunteers and programs, and shared some local stories.
The challenge was to create conceptual solutions that educate, support the cause and promote action. Part of the process included listening carefully to City Farmer’s main objectives and understanding the target audience. Each student approached the project a little differently, and here are the results!
Alexis Young won a GDC National Scholarship with her submission Think Dirty!
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- 1. Allison Chambers: Cursive Wordmark
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- 1. Allison Chambers: Stationery
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- 2. Madison Tuff: QR Garden
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- 2. Madison Tuff: QR Garden Canvas Bag
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- 2. Madison Tuff: QR Garden T-Shirt
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- 3. Alexis Young: Think Dirty Canvas Bag
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- 3. Alexis Young: Think Dirty Hang Tag
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- 3. Alexis Young: Think Dirty Canvas Bag Series
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- 4. Becky Joy: Logo
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- 4. Becky Joy: Vegetable Gardening Guide
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- 4. Becky Joy: Vegetable Gardening Guide (Side A)
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- 4. Becky Joy: Vegetable Gardening Guide (Side B)
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- 5. Jake Gauthier: Garden Kits
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- 5. Jake Gauthier: Bee Kit
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- 5. Jake Gauthier: Worm Kit
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- 6. Chris Dedinsky: Worm T-Shirt Design
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- 6. Chris Dedinsky: Butterfly T-Shirt Design
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- 6. Chris Dedinsky: T-Shirt Design Series
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- 6. Chris Dedinsky: City Farmer T-Shirt Design
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- 7. Lia McMillan: Bee Info Signs
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- 7. Lia McMillan: Water Info Signs
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- 8. Jaime Gervais: What’s growing on? QR Poster
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- 8. Jaime Gervais: Did you know? Signage
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- 8. Jaime Gervais: Did you know? Signage
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- 9. Cheryl Swan: We’re all about support
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- 9. Cheryl Swan: We’re all about support. Canvas Bag
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- 9. Cheryl Swan: We’re all about support. T-Shirts
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- 10. Cameron Sallows: Hoe Bag
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- 11. Katie Maasik: City Farmer Logo and Gifts
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- 12. Alex Tench: Logo and Garden Inspiration
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- 12. Alex Tench: Garden Inspiration Gift Items
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- 13. Adam Briggs: American Gothic T-Shirt
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- 14. Jess Hodgins: City Farmer Website Design
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- 15. Jessica Marte: T-Shirt QR Series
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- 15. Jessica Marte: Garden Signage QR Series
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- 16. Mariko Whitley: Canvas Bag
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- 17. Vesna Zovnik: Logo
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- 17. Vesna Zovnik: Promotional Brochure
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- 18. Megan Lynch: Native Plant Garden Promotional Poster
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- 18. Megan Lynch: Maple Canvas Bag
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- 18. Megan Lynch: Alder Canvas Bag
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- 18. Megan Lynch: Native Tree Canvas Bag
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- 19. Sarah Mortimer: Vancouver Demonstration Garden T-Shirt and Logo
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- 19. Sarah Mortimer: Composting Info Graphic Poster
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- 20. Camille Segur: Canvas Bag
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- 20. Camille Segur: Garden Signage
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- 21. Laurisha Bardal: Nurture Your Lawn Poster
Special thanks to Michael Levenston and the volunteers at the garden!
